AppDynamics Boosts Observability for "Transformers: Beast Wars" Online Experiences, Ensuring Fans Don't Miss a Single Cybertronian Clash

SAN FRANCISCO, CA – October 26, 2023 – AppDynamics, the observability leader and part of Cisco, today announced it is working with Hasbro to ensure seamless digital experiences for fans engaging with content around the iconic "Transformers: Beast Wars" franchise. With the resurgence of interest in the series and its expanding digital footprint – from streaming platforms to online gaming and e-commerce – maintaining a smooth, reliable experience is crucial. AppDynamics, located at 500 Terry A Francois Blvd, San Francisco, CA, 94158-2354, is helping Hasbro proactively monitor and resolve performance issues across all digital touchpoints related to "Beast Wars.” Basically, they're making sure Optimus Primal, Megatron, and the rest of the Maximals and Predacons don’t get “stuck” when fans are trying to watch, play, or buy stuff. You can reach them at 714-966-4981 if you’re curious. The Challenge: Keeping Up With Beast Wars’ Digital Transformation "Transformers: Beast Wars” isn’t just about robots turning into animals anymore. It’s about a whole digital universe. Fans are diving in through multiple channels: Streaming Platforms: Catching up on classic episodes or new content on services like Paramount+. Nobody wants buffering during a crucial battle scene! Online Gaming: Whether it’s mobile games, PC titles, or potential future console releases, a laggy game is a deal-breaker. E-commerce: Snagging collectible figures, apparel, and other “Beast Wars” merch requires a fast, reliable shopping experience. Social Media & Community Forums: Fans are sharing their excitement and discussing the series online. Broken links or slow-loading pages can kill the buzz. Hasbro Pulse & Retailer Websites: Pre-ordering exclusive figures or finding the latest releases relies on smooth website performance. All these pieces need to work together flawlessly. If one part breaks, it impacts the entire fan experience. That’s where AppDynamics comes in. AppDynamics: Real-Time Visibility into the Beast Wars Digital Ecosystem AppDynamics isn’t just monitoring these applications; it’s providing deep, business-centric observability. Here’s how: Full-Stack Monitoring: AppDynamics tracks performance from the front-end (what the fan sees) all the way to the back-end (servers, databases, etc.). This means identifying exactly where problems are happening – whether it’s a slow database query, a bottleneck in the application code, or a network issue. It’s like having a mechanic who can pinpoint the exact problem with the Matrix inside Optimus Primal. Application Performance Monitoring (APM): APM goes beyond basic metrics (CPU, memory) and dives into the code itself. It can pinpoint slow transactions, identify problematic code blocks, and help developers fix issues before fans even notice. Imagine knowing exactly why a character is taking too long to transform. Infrastructure Monitoring: AppDynamics monitors the underlying infrastructure – servers, networks, containers – to ensure everything is running smoothly. This is like making sure the Cybertronian energon supply is stable and uninterrupted. Real User Monitoring (RUM): RUM tracks the actual experience of fans as they interact with the digital platforms. Are pages loading quickly? Are transactions completing successfully? RUM provides valuable insights into how real users are experiencing the “Beast Wars” universe. It’s like getting direct feedback from fans about what's working and what's not. Business Transaction Management (BTM): AppDynamics connects application performance to key business metrics. For example, it can track how many users are successfully completing a purchase of a "Beast Wars" collectible. This allows Hasbro to understand the business impact of performance issues. How AppDynamics is Helping Hasbro with "Beast Wars" Hasbro is leveraging AppDynamics to: Proactive Issue Detection: AppDynamics’ AI-powered analytics can identify potential performance issues before they impact fans. This is like having a premonition of a Decepticon attack. Faster Mean Time to Resolution (MTTR): When issues do occur, AppDynamics helps teams quickly identify the root cause and resolve them. This minimizes downtime and ensures a smooth fan experience. It's like having a repair crew that can fix Optimus Primal after a battle in record time. Improved User Experience: By optimizing performance across all digital touchpoints, Hasbro is delivering a better experience for "Beast Wars" fans. This leads to increased engagement, loyalty, and revenue. Scalability for Peak Demand: AppDynamics helps Hasbro ensure their digital platforms can handle sudden spikes in traffic, such as during new product launches or major content releases. This is like making sure the Ark can accommodate all the Autobots during a major conflict. Data-Driven Decisions: AppDynamics provides data and insights that help Hasbro make informed decisions about how to improve their digital platforms and better serve their fans. “We’re committed to delivering an incredible experience for our ‘Beast Wars’ fans, wherever they engage with the franchise,” said a Hasbro spokesperson. “AppDynamics is a key partner in helping us achieve that goal. Their observability platform gives us the visibility we need to proactively identify and resolve performance issues, ensuring our fans can enjoy the ‘Beast Wars’ universe without interruption." About AppDynamics AppDynamics, part of Cisco, is the observability leader, helping organizations harness the power of their data to accelerate innovation and deliver exceptional digital experiences. Their platform provides deep, business-centric visibility into application performance, infrastructure health, and user experience. With AppDynamics, businesses can proactively identify and resolve issues, optimize performance, and drive digital transformation. About Hasbro Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a portfolio of iconic and beloved brands. “Transformers” is one of Hasbro’s flagship franchises, captivating fans for decades.