APPDYNAMICS & CORGI COLLECTIBLES: Ensuring a Smooth Digital Experience for Adorable Collectibles

SAN FRANCISCO, CA – October 26, 2023 – APPDYNAMICS LLC, a leading application performance monitoring solution provider headquartered in San Francisco, is thrilled to share how we’re helping CORGI COLLECTIBLES deliver a fantastic online experience to its growing community of collectors. Corgi Collectibles, as the name suggests, is all about those super cute, short-legged dogs! They've built a thriving online store where fans can snag everything from limited-edition figurines and plushies, to apparel and unique corgi-themed goodies. But with growing popularity, their website and apps were starting to feel the strain. Think slow loading times, checkout glitches, and frustrated corgi lovers. Not a good look when you're selling something meant to bring joy! “We’re passionate about corgis and providing the best possible experience for our customers,” says Sarah Miller, Head of E-commerce at Corgi Collectibles. “But our platform was starting to buckle under the weight of increased traffic, especially during new product launches and special promotions. We needed a way to see exactly what was going on behind the scenes and fix issues before our customers even noticed them.” That’s where APPDYNAMICS came in. What's the Problem? The Digital Experience Is Fragile Let's face it, today's shoppers are impatient. A slow website isn't just annoying – it's a lost sale. Behind every click, every search, every add-to-cart action is a complex web of code, servers, databases, and third-party services. If anything in that chain slows down or breaks, the customer feels it. Corgi Collectibles was experiencing exactly this. Their team was spending too much time reacting to problems – getting alerts that something was down, then scrambling to figure out what and where. This took valuable time away from focusing on what they do best: bringing adorable corgi merchandise to their fans. APPDYNAMICS to the Rescue: Visibility is Key APPDYNAMICS offers a full-stack observability platform. Basically, we give teams like Corgi Collectibles’ a real-time, end-to-end view of their applications. We're talking about seeing how every transaction flows, from the moment someone lands on their website to when their corgi plushie is shipped. Here’s how we helped: Pinpointing Bottlenecks: We quickly identified that slow database queries were the biggest culprit during peak traffic. APPDYNAMICS automatically traced transactions, showing exactly which database calls were taking too long. Real-Time Monitoring: The team now has a live dashboard showing key performance indicators (KPIs) like website loading times, transaction success rates, and error rates. They can spot potential issues before they impact customers. Automatic Root Cause Analysis: When something does go wrong, APPDYNAMICS doesn't just tell you there's a problem. It automatically points you to the likely cause. This saves hours of manual troubleshooting. Third-Party Monitoring: Corgi Collectibles relies on several third-party services for things like payment processing and shipping. APPDYNAMICS monitors these services as well, so they can quickly identify if a problem with a third-party is affecting their performance. Business Transaction Management: APPDYNAMICS lets Corgi Collectibles define key business transactions, like "Place Order" or "Add to Cart." This allows them to track the performance of these transactions and understand how they’re impacting revenue. What's the Impact? Happy Customers & a Growing Business The results have been fantastic. Since implementing APPDYNAMICS, Corgi Collectibles has seen: 50% reduction in website loading times: Faster websites mean happier customers and more sales. 30% decrease in transaction errors: Fewer errors mean fewer lost orders and more repeat customers. Significant reduction in time to resolution for critical incidents: The team can now fix problems much faster, minimizing the impact on customers. Improved Customer Satisfaction: With a smoother, more reliable online experience, Corgi Collectibles is seeing higher customer satisfaction scores. “APPDYNAMICS has been a game-changer for us,” says Miller. “We’re now able to proactively identify and fix issues before they impact our customers. This has not only improved the customer experience but also allowed us to focus on growing our business and bringing even more adorable corgi merchandise to our fans.” Looking Ahead Corgi Collectibles plans to leverage APPDYNAMICS further by: Using AI-powered insights to predict and prevent future issues. Automating remediation tasks to resolve problems even faster. Personalizing the customer experience based on performance data. APPDYNAMICS is proud to partner with Corgi Collectibles and help them deliver a world-class digital experience to their passionate community. We believe that every business deserves to have the visibility and control they need to succeed in today's digital world, and we're committed to helping them achieve their goals. And who knows, maybe we'll even snag a corgi plushie ourselves! About APPDYNAMICS APPDYNAMICS LLC, headquartered in San Francisco, CA, is a leading provider of application performance monitoring and observability solutions. We help businesses ensure the performance, availability, and security of their critical applications. Our platform provides full-stack visibility, AI-powered insights, and automation capabilities, empowering teams to deliver exceptional digital experiences. Learn more at [www.appdynamics.com](www.appdynamics.com). About CORGI COLLECTIBLES CORGI COLLECTIBLES is the premier online destination for all things corgi! We offer a wide selection of high-quality collectibles, apparel, and accessories for corgi lovers of all ages. Visit us at [www.corgicollectibles.com](www.corgicollectibles.com).